Gucci Bloom

Gucci Bloom Eau de Parfum is one of the most iconic and best-selling women's fragrances in the UK. Created by master perfumer Alberto Morillas and inspired by Creative Director Alessandro Michele's vision of a garden in riotous, abundant bloom, this lush white floral fragrance has become a modern classic — beloved by fragrance lovers from London to Edinburgh and everywhere in between.

Unlike sheer or powdery florals, Gucci Bloom is bold, full-bodied, and unapologetically feminine. It wraps the skin in a rich, creamy white floral embrace that evolves beautifully throughout the day, leaving a warm, sensual trail that lingers for hours. Whether you wear it as your everyday signature scent or save it for special evenings, Gucci Bloom never fails to make an impression.

It is the perfect luxury gift for birthdays, anniversaries, Valentine's Day, Mother's Day, or Christmas — and a timeless treat for yourself.

🌿 Fragrance Family

Floral White — rich, creamy, and intensely feminine

🌿 Fragrance Notes

Top Notes
Neroli • Rangoon Creeper

Opens with a burst of fresh neroli and the rare, honeyed sweetness of Rangoon Creeper — a climbing flower native to South Asia, lending Gucci Bloom its instantly distinctive, exotic character.

Heart Notes
Tuberose • Jasmine Sambac • Orris

The heart blooms into a lush, heady bouquet of three of perfumery's most prized white florals. Rich tuberose, warm jasmine sambac, and soft powdery orris combine to create the fragrance's signature velvety, creamy depth.

Base Notes
Sandalwood • Musk • Ambrette Seed

The dry-down settles into a warm, skin-like base of creamy sandalwood, clean musk, and ambrette seed — leaving a soft, sensual trail that lasts beautifully throughout the day and into the evening.

✨ Why UK Customers Love It

Gucci Bloom consistently ranks among the top-selling designer perfumes in the UK, praised for its exceptional longevity, versatility, and unmistakable character. Frequently searched as one of the best women's perfumes UK, best floral fragrances, best long-lasting perfumes, and best luxury gifts for her, it is a fragrance that truly delivers on every level. Its iconic white floral bottle has become a staple on dressing tables across the country.

🌟 Perfect For

Everyday wear • Date nights • Evening occasions • Special celebrations • Gifting

💋 How to Wear It

Spray onto pulse points — wrists, neck, décolletage, and behind the ears — for maximum longevity and sillage. For an even longer-lasting effect, apply to moisturised skin or layer with an unscented body lotion before spritzing.

📦 Available Sizes

• 30ml — Barcode: 8005610481081
• 50ml — Barcode: 8005610481043
• 100ml — Barcode: 8005610481005